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Video is no longer a trend on social media, it’s a necessity
Social media is excellent for building brand awareness – and video needs to be at the heart of your strategy. Video content is shared an incredible 1200% more on social media than both text and still images combined. Viewers are likely to share content that entertains them, even if it is a branded video – 61% of users have shared branded content on social media.
Video now makes up 80% of all online traffic, which is why your business needs good video content. Platforms such as Facebook, Instagram and YouTube are a great way to share your video and ensure your brand is getting out there.
Need video for your social pages?
Ecommerce business, Flora Remedia, wanted a new way to promote their new makeup range. They partnered with VI to create demo videos that were bright, colourful and full of energy. We made a number of short videos, from 15 to 30 seconds, for Flora Remedia to feature on their Instagram page. The result was an amazing array of videos that show the products in a fun and modern way.
Want to get social?
Small business, Provider Store, wanted a video for their social pages that showcased their products, and demonstrated that most of them are handmade in store. They partnered with VI to create content that beautifully showcases their wares, while also representing the vibe of the brand.
What did they think of working with us?
“This video is still my favourite to date. I loved being able to give my followers and customers a little insight into my brand. The short edits were perfect for helping engagement on social media. I feel like Sam’s creative direction was perfectly inline with what I do and it’s evident in the finished production.”
Tara Bennett, Founder of Provider Store