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Video testimonials are essential for your business
As a business, there are few things more important to us than our reputation. But how do you share the results of that hard work with potential clients or customers? One of the best ways to improve your business’ image is to use testimonials from happy customers. In essence these are references from people who have done business with you and are willing to vouch for you.
78% of people say they trust online reviews just as much as recommendations from acquaintances. The more you can do to make your testimonials relatable, the more effective they will be, and seeing the person behind the review is a prime way to achieve that.
Start building trust with your customers today
A key piece of content for Impressive Digital are customer testimonials. Word of mouth marketing is extremely effective, and Impressive wanted to utilise these videos on their Facebook. They partnered with VI to create one customer testimonial per month, showcasing the variety of businesses they work with and getting a first hand testimonial on how their services have helped their customers.
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Manufacturer of quality gym equipment, Technogym, wanted a video to show their products within the gyms their supply to. They partnered with VI to create a client testimonial, as well as a product demo in one. The clients also spoke about the high level of service Technogym provide after the sale, which adds to their premium brand.
Start using client testimonials to promote your business
Storage solution providers, TaxiBox, wanted to show prospective customers how their services have helped customers in the past. They partnered with VI to show how their services have successfully worked for customers in a variety of situations. Word of mouth marketing is extremely valuable for service related businesses, and these testimonial videos have allowed TaxiBox to stand out from their competitors.